Fatherhood and Crying Babies

In the same spirit that Dove, the giant beauty products brand, is promoting natural beauty, Thailand's second largest mobile phone provider, DTAC, is also encouraging people to "disconnect" from technology and spend more quality time with those around them. Ironic but hey, it's a win-win for everyone, so kudos to them.

DTAC just released their latest ad a few days ago, titled "The Power of Love," and I absolutely love it! Aside from the cute (albeit crying) baby and it's powerful message about technology, there is a subtle gender message about fatherhood that I think is appropriate and should be promoted.

Enjoy!

P.S. Check out their other ad, "Disconnect to Connect", which can be found HERE.